When my father Fred and I started Best Roofing Now back in 2021, we made a promise to ourselves and to our future customers. We decided that our business would stand on three unshakeable pillars: integrity, honesty, and transparency. These weren't just nice words to put on a website or business cards – they became the DNA of everything we do.
I'm James Turner, and as the owner of Best Roofing Now, I want to share with you why these values aren't just our company motto, but the very foundation of how we've built our reputation here in Charlotte and beyond.
More Than Just Business Buzzwords
Let's be real for a moment. The roofing industry has a reputation problem. Too many homeowners and business owners have been burned by contractors who overpromise, underdeliver, or worse – disappear with their money. When people hear "roofing contractor," they often think of high-pressure sales tactics, hidden fees, and work that doesn't last.
That's exactly what we set out to change.
Integrity means doing the right thing when no one is watching. It means standing behind our work with a Lifetime Warranty because we genuinely believe in what we do. When we tell you your roof will be completed on a certain date, we mean it. When we quote you a price, that's the price you'll pay – no surprise add-ons or "unforeseen circumstances" that mysteriously appear.
Honesty is about telling you the truth, even when it might cost us a sale. If your roof has five more good years left in it, we're going to tell you that – even if you called us ready to replace it tomorrow. If there's a less expensive solution that will solve your problem, we'll recommend it first. Our job isn't to sell you the most expensive option; it's to provide you with the best solution for your specific situation.
Transparency means no secrets, no hidden agendas, and no confusing jargon designed to keep you in the dark. We believe that everyone deserves to understand exactly what's happening with their roof, what their options are, and why we recommend what we do. That's why we've made consumer education such a big part of what we do.
How These Values Shape Every Customer Experience
Every interaction you have with Best Roofing Now reflects these core values. When you call us, you're not going to get a pushy salesperson trying to schedule an appointment before you're ready. Instead, you'll talk to someone who listens to your concerns and provides helpful information, even if you're just shopping around.
During our roof inspections, we don't just look for problems – we educate. We'll show you what we're seeing, explain what it means for your home or business, and discuss all your options. We take photos, create detailed reports, and make sure you understand every recommendation we make.
When it comes to insurance claims, transparency becomes even more critical. The insurance claims process can be confusing and overwhelming, especially when you're dealing with storm damage or unexpected repairs. We don't just handle your claim – we walk you through every step, explain what's happening, and make sure you understand your coverage and options.
We've seen too many homeowners get taken advantage of during this vulnerable time. Some contractors inflate claims or push unnecessary work. Others make promises they can't keep about what insurance will cover. We do neither. We work with your insurance company honestly and transparently, advocating for what you need while staying within the bounds of what's appropriate and ethical.
Building a Culture of Trust Within Our Team
These values don't just apply to how we treat customers – they define how we treat each other as a team. When you build a company culture based on integrity, honesty, and transparency, something amazing happens: you attract people who share those values.
Our crew members know that they're expected to do quality work, treat customers with respect, and take pride in what they do. We don't cut corners on materials or rush jobs to move on to the next one. Every roof we complete represents our reputation, and our team understands that.
We invest in continuous training because we believe our team deserves to have the knowledge and skills needed to do their best work. We're GAF certified, maintain an A+ rating with the Better Business Bureau, and stay current with all industry best practices and safety standards.
When our team members make a mistake – and everyone makes mistakes – we address it honestly and transparently. We fix what needs to be fixed, learn from what went wrong, and make sure it doesn't happen again. This approach builds trust within our team and ultimately benefits our customers.
Our Commitment to the Charlotte Community
Being a family-owned business means we're not just working in this community – we're part of it. We live here, our kids go to school here, and we want Charlotte and the surrounding areas to thrive. That means taking a long-term view of every relationship and every job.
When storms hit our area, we don't see dollar signs – we see neighbors who need help. We work with local insurance adjusters, follow up on every job to make sure customers are satisfied, and build relationships that last for years. Some of our best customers have become friends, and many have referred their family and friends to us.
We also believe in giving back. Whether it's supporting local charities, sponsoring community events, or helping a neighbor in need, we try to contribute positively to the place we call home.
Why This Approach Works in Roofing
The roofing business is built on trust. When someone lets you work on their roof, they're trusting you with one of their most important and expensive assets. They're trusting you to protect their family, their belongings, and their financial investment.
That trust is earned through consistent action over time. It's earned by showing up when you say you will, doing quality work, standing behind that work, and treating people fairly. It's earned by being honest about timelines, realistic about costs, and transparent about challenges that might arise.
In our industry, word-of-mouth is everything. A satisfied customer might refer us to three friends. An unhappy customer might warn off a dozen potential customers. When your business is built on integrity, honesty, and transparency, you sleep well at night knowing that every customer interaction strengthens rather than undermines your reputation.
Looking Forward
As Best Roofing Now continues to grow, these core values will never change. They're not a marketing strategy or a temporary approach – they're who we are. Every new team member we hire, every new service we offer, and every new customer we serve will experience these values in action.
We're proud of the 5-star reviews and testimonials we've received, but we're even more proud of the relationships we've built and the trust we've earned. When customers tell us they'll never call anyone else for their roofing needs, or when they refer their family and friends to us, we know we're living up to our values.
The roofing industry will always have its challenges and its bad actors. But as long as there are companies like Best Roofing Now willing to do business the right way, customers have options. They don't have to settle for pushy sales tactics, hidden fees, or subpar work.
If you're looking for a roofing contractor who will treat you with integrity, honesty, and transparency, I invite you to give us a try. Whether you need a simple repair, a complete roof replacement, or help with an insurance claim, we'll provide you with the respectful, professional service you deserve.
Because at Best Roofing Now, these aren't just our values – they're our promise.
